Salaried Online Job Posting
||Media Communications Manager
||[SF] Salaried Full-Time
||Integrated Marketing & Communication
|Hours Per Week:
||Commensurate with Experience
- Plans and conducts an external media relations program focused on traditional and social media channels, while also editing and creating key electronic and print communication pieces for the internal Andrews University audience which will include, but not be limited to, broadcast emails, Agenda, Campus Connection, and the campus news section of the website.
- Plans and directs development and communication of information designed to keep public informed of the University’s mission, programs, accomplishments, and/or point of view.
- Monitors campus, local and church media to keep various audiences informed and responds or distributes as appropriate.
- Develops and implements annual schedule of University news events.
- Assists administration in crisis communication. This includes being the individual responsible for the development/maintenance of an overall crisis communication plan, and, specifically, for weather-related cancellations, emergency notifications, etc.
- Serves a key role in coordinating social media communication, including potential guidance/oversight to/for other social media channels on campus. This task includes news and information dissemination via social media channels, including Facebook and current use of readMedia “hometowner” communication campaigns for Facebook and hometown newspapers (i.e. stories related to graduate, deans’ list and more).
- Continued understanding and monitoring of LinkedIn, YouTube and Twitter and other prominent social media channels to continue to understand how these channels – when resources and strategies allow – might be used to further communicate the Andrews University message.
- Collects information on campus news stories either by solicitation or by information provided by departments. Identifies and builds relationship with local media representatives.
- As with key members of the IMC team, a process of networking with resources, both internally and externally, is a key assignment. The Media Communication Manager and others within IMC need to build relationships across campus and throughout the community that are relevant to our marketing and communication needs as a whole, and as they specifically relate to relevant networks for this position’s specific media communication needs.
- Prepares and distributes information to media representatives in order to effectively communicate the University’s activities, messages, and/or mission.
- Fields questions from media on news items and general inquiries, and provides liaison between media and campus experts. Identifies and builds relationship with vital church media representatives.
- Analyzes and augments media placement, seeking new and appropriate media outlets with will build the understanding and appreciation of Andrews University.
- Provides material for submission to various critical church media outlets, including FOCUS, Lake Union Herald and Adventist Review. Routinely communicates key events and information to local churches and schools.
- Collects, writes, edits and distributes pertinent campus information via broadcast email, Andrews Agenda, Week in Pictures, Campus Connection, and helps refine delivery system of internal communication. Responsible for administrative messages sent via email for the president and provost, including the Provost’s Bulletin.
- Contributes and maintains news on the University’s website. Assists with web-related features and events system.
- Assigns and edits stories delegated to student news writers.
- Supervises one to three student news writers. Works with staff photographer.
- Bachelor’s degree in writing-related field (degree in English or journalist preferred).
- Minimum of 3 – 5 years related experience, ideally in communications or public relations fields.
- Experience and proficiency with news style writing.
- Exceptional writing skills with expertise in journalistic style preferred.
- Ability to write stories quickly under some pressure. Highly organized and able to multitask to meet deadlines on a variety of projects.
- Proficient computer and word processing skills, including basic knowledge of HTML coding.
- Excellent interpersonal skills.
Must be a Seventh-day Adventist in good and regular standing.
Berrien Springs, MI 49104-0860
Phone: 269. 471. 3570
Fax: 269. 471. 6293