Art Direction/Advertising

The Art Direction/Advertising track prepares students for work in the advertising professions. It combines both tools for visual dialogue and tools for written communication. The Art Direction/ Advertising student will become prepared to understand visual dialogue and communicate effectively and creatively.

36 Total Credits: Required to take ART304 Drawing (3), ART310 Typography (3), ART433 Advertising & Package Design (3), JOUR140 Introduction to Mass Communication (3), JOUR230 Beginning Media Writing (3), MKTG368 Advertising and Promotion (3), COMM405 Persuasion (3), COMM456 Group Dynamics and Leadership (3), ART485 BFA Thesis Project (3), ART497 BFA Exhibition (1), MDIA496 Portfolio Development (2), ART487 Internship (1). With an additional 5 credits to be chosen with your advisor from ARTH, PHTO, DGME, COMM, VDEO, MDIA, JOUR or MKTG courses. Suggested electives include: JOUR465 Topics: Scriptwriting, COMM425 Media Literacy, COMM454 Topics: Organizational Communication.