Classes Taught
- MKTG310 Principles of Marketing
A general survey of the major marketing methods, institutions, and practices examined from the viewpoint of their effects on exchange transactions linking producers with consumers. Assumes a working knowledge of micro-economics.
- MKTG500 Survey of Marketing
A general survey of the major marketing methods, institutions,
and practices. Not available for the MBA program.
- MKTG440 Marketing Management
A study of more advanced topics in corporate finance and an application of previously covered topics with the use of cases. Prerequisite: FNCE317.
- MKTG368
Advertising and Promotion
Focuses on the role of promotion and communication
in the
MANAGEMENT, MARKETING AND INFO SYSTEMS 249
marketing mix. Explores the nature and types of promotion,
including advertising and point-of-purchase display, the steps in
developing an advertising campaign, and measures of advertising
effectiveness. Explores the management of the promotion and
advertising
functions in an organization. Prerequisite: MKTG310.
- MKTG465
International Marketing
Marketing problems arising from various degrees
of foreign
involvement. Includes marketing research, project planning and
development, pricing, promotion, distribution, and organization.
Emphasis on management of these marketing functions in a
multinational context where the parameters differ from those in
domestic marketing. Prerequisite: MKTG310. Fall
- MKTG450
Retailing
Designed to help students increase awareness of the retailing
process, understand the changes
in customer needs, demographics,
and shopping behaviors, assess the emerging technologies which
have a dramatic effect on retail operations,
and analyze the
strategic long-term plans which retailers are using for creating
advantages in this rapidly changing environment. Prerequisite
with concurrency allowed: MKTG310.
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