About Me
After a hiatus of nearly 20 years, Bruce Wrenn will return as a professor of marketing in the School of Business Administration starting July 1. His return marks the initiation of the first Colson Endowed Chair of Marketing, an endowment made possible by a large donation from Bonnie and the late William Colson.
Wrenn first came to Andrews University in 1978 where he taught in the School of Business Administration until 1989. He then spent a year teaching at Northwestern University in Evanston, Ill., before returning to Michiana as a professor of marketing at Indiana University South Bend.
Wrenn’s return to Andrews marks the completion of a goal set by the Colson family, who live in the Pacific northwest, when they gave the largest single personal donation in Andrews University history in 2007. William Colson gave instructions for part of the donation to be set aside for endowed chairs in the School of Business Administration with annual interest paid to the chairs in addition to a full professor salary. The endowment also provides the chair with extra funds to travel and hold seminars as well as a book and equipment account.
Classes Taught
- MKTG320 Consumer Behavior
An integration of the various disciplines in the behavioral sciences with marketing theory to understand, explain, and predict consumer decisions. Explores both the theoretical and practical implications of individual behavioral variables, group influences, and consumer decision processes. Prerequisite or corequisite: MKTG310.
- MKTG456 Marketing Research
Focuses on the systematic collection of business and marketingrelated data to provide information to decision makers. Emphasis on translating management problems into research questions, developing a research design to address these questions, and analyzing research results with recommendations to management. Prerequisites: STAT285, MKTG310.
- MKTG680
Marketing Strategy
Survey of the strategic marketing process of analyzing research
and market opportunities, selecting target markets, designing
marketing strategies and evaluation of marketing programs.
Emphasis on how marketing managers anticipate and react to a
changing environment. Case analyses and a business research
paper are required. Prerequisite: MKGT310. Spring
- MKTG540
Marketing for Non-Profit Organizations
The study of marketing concepts and tools for not-for-profit
institutions. Topics include marketing research, conducting a
marketing audit, communication strategy, publicity, development
and philanthropy. A field project and case analyses are required.
Prerequisite: MKTG310
or permission of instructor.
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