School of Business Administration

BBA: Marketing

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Organizations from every area of business are driven by marketing and its concepts. Marketing monitors and investigates the changing needs of businesses and non-profit organizations. Marketers then create a product/service designed to meet these needs including determining the price, distribution pattern and promotional plan. Marketing provides a well-rounded business education for those considering opening their own business or for careers in areas such as advertising and promotion, retail or marketing management, marketing research, sales, or international business. The marketing curriculum helps students attain general marketing skills as well as those needed for developing marketing strategies and policies.

All marketing majors must obtain a C (2.00) minimum grade in ACCT121, 122 and a C (2.00) minimum grade in MKTG310.

BBA in Marketing

General Education requirements-44

See professional program requirements and note the following specific requirements. Click here to view

Required courses in major-12

MKTG320, 368, 440, 456

Elective major courses

Major Group A electives-12
Choose four courses from the following: MKTG375, 435, 444,
450, 465; BSAD410, 487

Major Group B elective-3
One appropriate upper division elective approved by advisor.

BBA core-39

BBA cognates-3




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