Organizations from every area of business are driven by marketing and its concepts. Marketing monitors and investigates the changing needs of businesses and non-profit organizations. Marketers then create a product/service designed to meet these needs including determining the price, distribution pattern and promotional plan. Marketing provides a well-rounded business education for those considering opening their own business or for careers in areas such as advertising and promotion, retail or marketing management, marketing research, sales, or international business. The marketing curriculum helps students attain general marketing skills as well as those needed for developing marketing strategies and policies.
BBA: Marketing
Required courses in major-12
MKTG310, 320, 368, 440
A minimum of a "C" letter grade must be earned in ACCT121, 122, and MKTG310.
Elective major courses
Major Group A electives-12
Choose four courses from the following: MKTG375, 435, 444,
450, 465; BSAD410, 487
Major Group B elective-3
One appropriate upper division elective approved by advisor.
BBA core-39
BBA cognates-3
General Education requirements-49
General electives-6
Total credits for the BBA degree-124
Minor in Marketing
Required courses-12
MKTG310, 320, 368, 440
A minimum of a "C" letter grade must be earned in MKTG310.
Minor electives-9
Choose three courses from the following: MKTG375, 435, 444,
450, 456 (with statistics background), 465; BSAD410
Total credits for the minor-21
