Marketing

Accounting	Business Administration
Economics	Information Systems
Finance	Marketing

MKTG310 (3)
Principles of Marketing
A general survey of the major marketing methods,
institutions, and practices examined from the viewpoint of their effects on
exchange transactions linking producers with consumers. Assumes
a working knowledge of micro-economics. Fall, Spring

MKTG320 (3)
Consumer Behavior
An integration of the various disciplines in the behavioral
sciences with marketing theory to understand, explain, and predict
consumer decisions.
Explores both the theoretical and practical
implications of individual behavioral variables, group influences,
and consumer decision processes. Prerequisite or corequisite:
MKTG310. Fall

MKTG368 (3)
Advertising and Promotion
Focuses on the role of promotion and communication
in the marketing mix. Explores the nature and types of promotion,
including advertising and point-of-purchase display, the steps in
developing an advertising campaign, and measures of advertising
effectiveness. Explores the management of the promotion and
advertising functions in an organization. Prerequisite: MKTG310.
Spring

MKTG375 Alt (3)
Direct Marketing
Marketing goods and services directly to consumers, marketing
through e-commerce, catalogs, direct-mail, telemarketing,
kiosk shopping, TV and radio direct response, magazine and newspaper
direct response. Prerequisite: MKTG310. Spring

MKTG435 Alt (3)
Marketing Ethics and Contemporary Issues
Emphasizes the ethical challenges that confront the decision
maker and their impact on society at large as well as ethicallybased
contemporary issues.
Marketing ethics topics include:
survey of ethical decision-making theories, organizational
processes, ethics research, and case histories.
Contemporary issues are constantly updated. Prerequisite: MKTG310.

MKTG440 (3)
Marketing Management
An integrative capstone course for marketing majors. Emphasizes
process by which marketing managers seek solutions to
marketing problems and considers marketing opportunities. Field
studies provide students with opportunities to apply knowledge
gained in marketing course work to concrete situations.
Assumes completion of majority of courses in marketing major.
Prerequisites: MKTG310, 320, 368 and 456, or permission of instructor.

MKTG44 S (3)
Not-for-Profit Marketing
Examines the meaning and role of marketing concepts and
tools in nonprofit institutions such as hospitals, schools, public
agencies, foundations, and churches. The role of activities such
as marketing research, product development, pricing, advertising,
publicity, personal selling, and marketing control are examined in
the non-profit sector. Prerequisite: MKTG310. Fall

MKTG450 Alt (3)
Retailing
Designed to help students increase awareness of the retailing
process, understand the changes in customer needs, demographics, and shopping behaviors, assess the emerging technologies which have a dramatic effect on retail operations, and analyze the strategic long-term plans which retailers are using for creating advantages in this rapidly changing environment. Prerequisite
with concurrency allowed: MKTG310.

MKTG456 S (3)
Marketing Research
Focuses on the systematic collection of business and marketingrelated
data to provide information to decision makers. Emphasis
on translating management problems into research questions,
developing a research design to address these questions, and
analyzing research results with recommendations to management.
Prerequisites: STAT285, MKTG310. Fall

MKTG465 (3)
International Marketing
Marketing problems arising from various degrees
of foreign involvement. Includes marketing research, project planning and
development, pricing, promotion, distribution, and organization.
Emphasis on management of these marketing functions in a
multinational context where the parameters differ from those in
domestic marketing. Prerequisite: MKTG310. Fall

MKTG500 (2)
Survey of Marketing
A general survey of the major marketing methods, institutions,
and practices. Not available for the MBA program.

MKTG540 Alt (3)
Marketing for Non-Profit Organizations
The study of marketing concepts and tools for not-for-profit
institutions. Topics include marketing research, conducting a
marketing audit, communication strategy, publicity, development
and philanthropy. A field project and case analyses are required.
Prerequisite: MKTG310 or permission of instructor.

MKTG680 (3)
Marketing Strategy
Survey of the strategic marketing process of analyzing research
and market opportunities, selecting target markets, designing
marketing strategies and evaluation of marketing programs.
Emphasis on how marketing managers anticipate and react to a
changing environment. Case analyses and a business research
paper are required. Prerequisite: MKGT310. Spring