IMC Blog :: Andrews University

It’s new, it’s cool and it has an official name

Last evening, we at the IMC Blog spent some happy time reviewing the new editorial style guide found elsewhere on our site, which thanks to the great work of our colleagues Patricia Spangler and Keri Suarez offers a wonderful array of information on everything from punctuation to capitalization to titles to degree usage (as well as a comprehensive and growing glossary of the right terms and names for things throughout the Andrews University community) when we write about all things Andrews .

Near the end of the new guide, we found out that the amazing brass globe that is part our new entrance has an official name: the Welcome Globe.

Incidentally, if you’ve had the chance to drive onto campus through our new entrance, you’ve probably also noticed that’s it often the subject of photography, including this great shot by Vaughan Nelson, taken during one of the first snows of the season here at Andrews University (which demonstrates that the globe is meteorologically correct, with the snow beginning in Canada and then descending southward).

Labels: IMC, style guide

The elevator speech, using paper

During the official launch of Integrated Marketing & Communication in early December, 2008, we had a mini-seminar on how to compose a short “elevator speech”...a brief and incisive way to tell someone else about Andrews University and what it might have to offer to them.

While preparing for that seminar, we found this video online of a great elevator speech, using paper as much as words, from Ball State University:

Labels: elevator speech, IMC, story

A ligature, you say....?

According to the website I Love Typography, a ligature is “not simply two letters arbitrarily glued together. The two letters are crafted into a single letter (technically speaking a single glyph).”

Above, you’ll see an example of ligatures available via Linotype for Herman Zapf’s Zapfino typeface, but you can find some examples much closer to home with the new wordmark for Andrews University that was introduced in 2008. While it looks very much like what you may be used to seeing when you see the Andrews University with the flame/arch (we call that part of the wordmark the “flogo”), designers Mark Cook and Brian Edelfson of Thesis: created ligatures for the “A” and “n” in the word “Andrews” and between the “t” and “y” in “University” to help create a wordmark that is uniquely Andrews’ own.

Look at the yellow circles below to see the new ligatures in question (which, for type geeks among us, is a wordmark set in the Berkeley typeface):

Labels: design standards, IMC, typography

Wednesday, December 3, 2008

It’s new, it’s cool and it has an official name

Tuesday, December 2, 2008

The elevator speech, using paper

A ligature, you say....?