The elevator speech, using paper
During the official launch of Integrated Marketing & Communication in early December, 2008, we had a mini-seminar on how to compose a short “elevator speech”...a brief and incisive way to tell someone else about Andrews University and what it might have to offer to them.
While preparing for that seminar, we found this video online of a great elevator speech, using paper as much as words, from Ball State University:
While preparing for that seminar, we found this video online of a great elevator speech, using paper as much as words, from Ball State University:
Labels: elevator speech, IMC, story