Andrews University Brand & Identity

Through these pages, we hope to offer you some guidelines that will give you the design principles and inviolable standards of the University, so you can do your work within the branding and identity guidelines. And we want to offer you as much help as possible on the printed pieces, the web, and other promotional items that are necessary and important for us to do our work.

Promorama is a fun name for our marketing/design/communication work group comprised of staff from University Relations and Enrollment Management. We meet weekly, on Tuesdays, to collaboratively work on projects. The members are: Rebecca May, chair; Nadine Nelson, co-chair; Stephen Payne, Dave Faehner, Patricia Spangler, Justin Jeffery, Martin Lee and Beverly Stout. This is the group charged with setting the visual and written standards for the University (with help from a whole lot of other people!).

The priority of Promorama is to facilitate and support effective communication about Andrews University. This group has been given the authority to define what is and is not acceptable usage of the Andrews logo and branding, to ensure accurate and consistent application. It is the responsibility of all university entities to adhere to these standards. Any questions regarding applications of branding and identity should be directed to Rebecca May. We appreciate your participation and cooperation.

All projects intended for an off-campus audience should be directed through them including the following:

advertisements (print and broadcast)
business card orders
brochures
FOCUS magazine
displays for conventions
media relations
Lake Union Herald magazine (Andrews info)
public relations
multi-media projects (videos, CDs, DVDs)
posters
print materials
publications
web site (official Andrews University information)