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Scriptural Foundations for Marketing
by Bruce Wrenn, Harwood Hoover, Jr. and Jacquelyn Warwick
Edited by Michael E. Cafferky and Bruce Wrenn

$ 9.99

Marketing—seeking to meet the needs of others—is an honorable endeavor for a committed Christian. In fostering mutually beneficial exchange relationships with customers, a Christian marketer should be transparent in both motives and methods, making decisions with concern for the welfare of the firm, its stakeholders, and society. Doing so requires a thorough grounding in God’s Word as well as an understanding of modern tools and theory. Marketing can contribute to an organization and society when God’s Word guides the practice.
 
2013 | 24 pp.
ISBN: 978-1-883925-80-2
$ 9.99

 

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