Case Study Reports

 

 

 

Please fully utilize the concepts, approaches, and tools presented in the lectures and in the text.  Below is a generic format for a case study report. Use this as a general guideline, recognizing that some or even most of it may not apply to some of the assigned cases. Also, make sure the report addressed the ‘Case Study Questions.’ You may either answer these as part of your narrative or in a list format at the end of the report. If they are part of the narrative, indicate what question you are responding to as part of the answer.

 

 

Current Strategic Profile

 

A.  Identify and describe the company’s strategic vision, mission, products, services, and target markets.  Provide as much detail as possible.

 

B.  Analyze and thoroughly describe the company’s competitive strategy.  Be sure to technology, product uniqueness, and pricing dimensions of the company’s competitive strategy. Special emphasize should be given to the technology factors.

 

C.  Identify and fully describe the activities the company chose to focus on to implement its chosen competitive strategy.  Knowledge about the competitors and alternate technologies should be explored.  Fully describe the resources-capabilities (strengths) utilized to perform these activities and sort these out in terms of rendering core competencies (associated with competitive parity) and distinctive competencies (associated with temporary and sustainable competitive advantages).  Also, identify the resource-capability deficiencies (weaknesses) within the company’s structure which have resulted in the competitive disadvantages (if any). 

 

D.  Describe the company’s current strategic objectives.

 

E.   Evaluate how well the company’s Current Strategic Profile has been working.  As appropriate explore the financial condition, competitive position, and especially their technological positioning.

 

External and Internal Analysis

http://upload.wikimedia.org/wikipedia/commons/thumb/6/66/Porters_five_forces.PNG/250px-Porters_five_forces.PNG

A.    Analyze the industry’s five forces.
 

B.     Rate the strength of each force (weak / moderate / strong) and explain your analysis and rationale.  Describe how the company’s position compares in relation to each force.  Identify the opportunities the company must exploit and threats it must neutralize in order to improve its bargaining power in relation to each of the five forces.   Determine the resources-capabilities the company must improve (if existing weaknesses from step C above are applicable), reinforce (if existing strengths from step C above are applicable), develop and/or acquire (if new resources-capabilities are needed) to deal with theses opportunities and threats.

 

B.  Fully describe the drivers of change in the relevant industry and the potential impact of each change factor on the company in terms of posing either opportunities or threats.  Determine the resources-capabilities the company must improve (if existing weaknesses from step C above are applicable), reinforce (if existing strengths from step C above are applicable), develop and/or acquire (if new resources-capabilities are needed) to deal with these opportunities and threats.

 

C.  Provide a summary list for the resources-capabilities identified in steps A and B.  Provide additional information for each resource-capability in the list with respect to:  (1) whether an existing weakness to be improved, an existing strength to be reinforced, a new strength to be internally developed, or a new strength to be acquired, (2) its competitive implication (i.e., parity, temporary competitive advantage, or sustainable competitive advantage). 

 

 

Proposed Strategic Profile

 

A.  New strategic profile is to be synthesized based on the external and internal analysis performed above.  Provide a diagram which consists of two columns representing opportunities/threats and resources-capabilities; draw arrows to show the matching links between the two columns.

 

B.  Based on the above diagram, describe the changes you propose to the company’s Current Strategic Profile.  If changes are not recommended in certain parts of the Current Strategic Profile, then a rationale for the recommendation to maintain status quo in these aspects must be provided.

 

C.  Discuss the technological and financial implications of your proposed changes.  Analyze the impact of the proposed changes (if implemented successfully) on the company.  What would be the objectives the company should expect to achieve?  Rational for the numbers proposed must be provided.  Does the company have sufficient funds to invest in the proposed changes?  If not, how should the company raise the required financial capital? 

 

 

Implementation

 

A.  Provide detailed functional area action plans to implement the Strategic Profile changes proposed above.  The functional area action plans must be provided and elaborated upon for each specific proposed change.

 

B.  Provide detailed management and organizational plans to implement the Strategic Profile changes proposed above.

 

 

Grading Criteria

 

Write a business style report which exhibits competent writing proficiency.  In the event that information required to meet the criteria of providing substance and completeness in carrying out the above steps could not be obtained, then the information search effort should be fully described in the report where applicable.  In the absence of complete and accurate information, reasonable assumptions should be made and these should be fully stated in the report where appropriate.

   

Grading Criteria
Points
Current Strategic Profile
10
External and Internal Analysis
10
Proposed Strategic Profile
10
Implementation
10

Use of Additional/Outside Sources of Information and citing these correctly

5

Report Organization, Business Writing Style, Writing Proficiency

5
Total
50

 

Further Instructions

 

The report must be typed, double-spaced, with a minimum of two pages for the individual case reports.  Write clearly and succinctly, while providing adequate elaboration to the reader.

 

Group reports will have increased expectations. These reports should offer a complete analysis with a greater depth then the individual reports, and should include a written report to be submitted along with a multimedia case presentation to the class of approximately 15 minutes, to be followed by a presenting group led discussion of the interesting points of the case. Thoughts and questions for this discussion should be prepared to fill a minimum of 10 minutes.