Print this Posting

INTGR MARKETING & COMMUNICATION - Director, Enrollment & Strategic Marketing

Job Classification

  Salaried Full-time (75-100%)

Position summary

Proactively work to assess market realities, challenges and opportunities. Create and execute strategic undergraduate, graduate and discipline specific enrollment marketing and communication initiatives to successfully position Andrews University as the university of choice. This process is achieved through collaboration with key enrollment, academic and University administration and staff to develop and execute strategic solutions to help ensure achievement of defined enrollment goals for Andrews University. Involvement with or oversight of other University marketing initiatives and support staff beyond student enrollment marketing initiatives is also a responsibility of this position.

Qualifications summary


Must be a Seventh-day Adventist in good and regular standing.

Duties and responsibilities

Supervisory responsibilities


Must have understanding of higher education marketing principles and effective communication technology and tools to effectively target and enroll potential student markets.

An expanding knowledge of the expectations of those target markets, which tools and communication media are required, and which distinctive strengths Andrews University has to offer these students require ongoing study and growing expertise.

Must be a Seventh-day Adventist in good and regular standing.

Technical competencies

Interpersonal interactions

Consistent collaboration with Enrollment Mangement personnel

Interaction with Integrated Marketing & Communication team and its various resources (i.e. web, design, photography)

Collaboration and communication with schools, colleges and individual academic departments across campus in creating enrollment marketing materials and resources

Presentation of strategy and market trends to various campus constituents

Physical demands

Must be able to lift, move and organize heavy boxes of marketing materials (T-shirts, notebooks, pens, etc).

Must be able to stand for long periods of time at marketing events (booth staffing, new student orientation, etc.)



Work environment

Collaborate and work in multiple offices, including assigned office in Integrated Marketing & Communication, and collaborative work space in Enrollment Management.

Relatively noisy work environment with multiple interruptions.