DEANS OFFICE-HEALTH PROFESSIONS - CHHS Marketing & Enrollment Coordinator

Job Classification

  Salaried Full-time (75-100%)

Position summary

Working under the supervision of the Dean of the College of Health and Human Services, this position will work closely with the Chairs of the Schools/department within CHHS and University Marketing and Enrollment Chief Officer to achieve annual enrollment goals.

 

Qualifications summary

• Bachelor’s degree with minimum of 1 year work experience in student recruitment/enrollment/marketing or related area required


• Experience in data-driven marketing with new media in digital arena


• Exemplify Seventh-day Adventist Christian lifestyle


• Time management & organizational skills


• Demonstrate project management skills


• Demonstrate knowledge/experience in various marketing strategies including social media


• English language proficiency for verbal/written communication


• Proficient in math/data analysis


• Exhibit excellent critical thinking & decision-making abilities

Must be a Seventh-day Adventist in good and regular standing.

Duties and responsibilities

• Develop & execute research/evidence based short & long-range recruiting and marketing plans that are measureable for all the academic units within CHHS based on financial, demographic and target market factors.


• Attend AU Enrollment meetings, as assigned


• Maintain a spreadsheet of prospective students and applicants.


• Actively participate in Preview events and all similar on-campus events planned by Enrollment Office. Must be comfortable giving presentations in front of larger groups of students and parents


• Organize and participate in college recruitment tours and Career Fairs (offsite and onsite) - Adventist, Christian, community college and major transfer schools.  This includes a fall tour of all NAD Adventist colleges, selected regional public and private colleges, and SDA Academies (Academy Career Day).


• Keep website and social media updated and checked to ensure information is correct and appealing, as well as responding to any questions asked by virtual visitors


• Keep in constant contact via emails/ text messages/ phone with all prospective undergraduate and graduate students (accepted, applicants, and recruits) so as to encourage them to attend Andrews or to complete an application.


• Establish and maintain relationships with resource (health care and design) professionals and other key supporters within the community.


• Foster relationships with advisors at feeder schools (SDA, Christian and community)


• Manage prospective students and develop ongoing programs to nurture candidates toward enrollment.


• Conduct qualified applicant interviews according to the requirements of various professional programs in close consultation with department chairs.


• Any other tasks as requested by the Dean of the College of Health & Human Services.


• Develop a comprehensive annual marketing & recruiting budget.


• Prepare activity and financial reports of recruiting endeavors.


• Direct prospective students and families to the appropriate student financial advisor in Student Financial Services for financial information including scholarships, grants, loans and payment options.


• Work collaboratively with Marketing & Enrollment Management (MEM) team.


• Consult with AU’s Chief Marketing Officer for the development of marketing plans and resources.


• Collaborate programs with CHHS and MEM to develop marketing materials that will assist in on the road and campus-based recruiting activities.

Supervisory responsibilities

N/A

Qualifications

• Hold at least a bachelor’s degree with two years of work experience in health professions marketing/recruitment, student recruitment/enrollment or related area, preferred 


• Exemplify a Seventh-day Adventist Christian lifestyle


• Demonstrate a genuine love for and commitment to Andrews University and the quality of its health-related professions


• Manifest leadership and people skills including: conflict resolution and the ability to advise, guide and provide instruction


• Possess self-confidence and a positive attitude with an outgoing personality


• Demonstrate excellent oral and written communication skills


• Demonstrate a cooperative team spirit and enjoy working with people both individually and in groups


• Travel for extended periods of time and use personal car when necessary


• Have proficiency in Microsoft Office Suite and presentation software


• Demonstrate fiscal acuity in planning and operating within realistic policies and goals


• Have exceptional time management and organizational skills


• Demonstrate strong project management skills


• Demonstrate knowledge/experience in various marketing strategies including social media


• Proficient in math and data analysis


• Exhibit excellent critical thinking and decision-making abilities

Must be a Seventh-day Adventist in good and regular standing.

Technical competencies

• Proficient in current office management and presentation software.


• Create visual presentations, Prezi preferred


• Graphic design skills preferred (photo shop, web design)

 

Interpersonal interactions

• Cultural and diversity awareness.


• Proven leadership and interpersonal skills including conflict resolution and the ability to advise, guide and provide instruction.


• Demonstrate excellent English oral and written communication skills. Proficiency in other languages beneficial.


• Demonstrate a cooperative team spirit in working with people both individually and in groups.

Physical demands

• Travel on off-campus trips multiple times per year


• Independent global travel ability


• Lifting up to 50 pounds of equipment/ materials


• Occasionally, extended periods of time for travel


• Seasonal work overloads due to specific deadlines/ assignments


• Independent travel ability and eligible for international travel

Work environment

Works primarily indoors, except when traveling or in off-campus assignments. Interacts regularly with other campus departments and personnel. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities.