MARKETING & ENROLLMENT MANAGMENT - Marketing Coordinator for Distance Education

Job Classification

  Salaried Full-time (75-100%)

Position summary

Participates in the development and directly manages the execution of ongoing marketing and communication strategies for Andrews University, its School of Distance Education and Griggs International Academy.

Qualifications summary

• Bachelor's degree preferred (in Marketing, communication, or related field)


• Social Media marketing experience preferred


• Project Management experience preferred


• CMS experience preferred


• 1+ years of relevant experience preferred

Must be a Seventh-day Adventist in good and regular standing.

Duties and responsibilities

• Project manage university-wide marketing initiatives from planning to implementation in the areas of branding and enrollment marketing.


• Gather and analyze data/metrics to measure success of marketing campaigns through collaboration with the UC and marketing teams.


• Deploys university-wide social media initiatives for both undergraduate and graduate programs.


• Collaborate with University Communications and the Marketing team in developing and implementing marketing and communication projects.


• Manage working relationships with outside vendors to provide design, web support and marketing campaigns.


• Manges summer programs including website maintenance and promotional materials.


• Implement strategies to effectively market distance education programs, especially for K–12 students, but also with appropriate marketing focus and support on post-secondary distance education options.


• Provide support and guidance in both copywriting and copyediting for distance education materials, ranging from advertising to communication projects.


• Assist the School of Distance Education and Griggs International Academy with social media pages and paid ads.


• Assist the School of Distance Education with the annual consortium packet and the annual campaign for University Credit for High School Students.


• Monitor the School of Distance Education and Griggs International Academy websites and communicate with web team(s) to update information and address online enrollment issues.


• Assist in coordinating office events for the University, its School of Distance Education and Griggs International Academy.


• Orders promotional items for recruitment and conventions.

Supervisory responsibilities

N/A

Qualifications

• Bachelor's degree preferred (in Marketing, communication, or related field)


• Social Media marketing experience preferred


• Project Management experience preferred


• CMS experience preferred


• Professional writing skills preferred


• 1+ years of relevant experience preferred


• Experience with planning events preferred

Must be a Seventh-day Adventist in good and regular standing.

Technical competencies

*Skills related to the list below are beneficial

• Microsoft Office Suite


• Google Workspace


• Adobe Creative Cloud


• Google Ads Manager, Meta Ads Manager, and LinkedIn Campaign Manager


• Paid Media


• Media production


• Designated project management


• Comfortable with both PC and Mac platforms

Interpersonal interactions

Excellent interpersonal skills—a good communicator—positive, diplomatic, and friendly.

• Must have a warm, patient and friendly personality and be willing to help clients according to their needs.


• Must be a team player and fit comfortably with the office atmosphere and philosophy of service.


• Must connect comfortably and professionally with all the people who interact with MEM division: academic administrators, students, faculty, staff and vendors.


• Must be organized, with the ability to see the “big” picture and flow of projects over a span of time.

Physical demands

Work at computer for long periods.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle or feel. The employee is frequently required to walk and talk or hear. Specific vision abilities required by this job include close vision and ability to adjust focus. Job will occasionally require lifting and moving objects up to 50 lbs.

Work environment

Office environment.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.