MARKETING & ENROLLMENT MANAGMENT - Communication Systems Coordinator

Job Classification

  Salaried Full-time (75-100%)

Position summary

Executes and manages marketing and communication plans for Enrollment Management in relation to prospective students (leads, inquiries, applicants, and accepted students). Manages student staff with the day-to-day execution of processes, supervises data entry, import leads, customized mailings, and materials inventory. Provides support services to Enrollment Management and other departments as needed.

Qualifications summary

• Bachelor’s degree preferred (communication or related fields)


• 1+ years of relevant experience preferred


• CRM systems experience preferred


• Microsoft Excel and Google Sheets experience preferred


• Planning and organization skills required

Must be a Seventh-day Adventist in good and regular standing.

Duties and responsibilities

Communication and Enrollment

• Works closely with Director of Strategic Marketing and CRM Administrator to develop automated communication processes


• Executes the university strategic communication plan for prospective students and parents– letters, postcards, posters, emails, texts, etc.


• Implements HTML emails and maintain acceptance letters in LetterGen


• Develops and manages Andrews University information and resource kits to academies, Christian colleges, regional colleges, and other feeder schools


• Administers promotional pieces for the Enrollment Management team


• Maintains and manages the tracking of interest origin (paper interest cards, web, digital ads, lists, etc.).


• Oversees the data entry process for prospective student in collaboration with the Enrollment team


• Oversees the enroll email, mail room, promotional pieces, etc.


• Oversees all returned mail for the Enrollment Management team


• Surveys new students and accepted students that do not attend Andrews


• Assists enrollment initiatives and events as assigned


• Assists academic departments with their communication plans as assigned


• Participates in committees and meetings as assigned

Customer Relationship Management (CRM)

• Executes the university strategic CRM communication plan for prospective students (Recruit, Salesforce, and Mongoose Candence)


• Assists the CRM Administrator with maintaining optimum communications in the CRM systems


• Assists the CRM Administrator with exports/imports from third-party partner applications, ensuring that data and timing needs are met, such as ACT, SAT, PSAT, NRCCUA, etc.

Supervisory responsibilities

• Manages the hiring and training of student workers for the mail room and Tele-counseling areas


• Tracks student workers weekly hours


• Manages the operations of the Enrollment Communication Center

Qualifications

• Bachelor’s degree preferred (communication or related fields)


• 1+ years of relevant experience preferred


• CRM systems experience preferred


• Microsoft Excel and Google Sheets experience preferred


• Planning and organization skills required


• Professional writing skills preferred


• Leadership skills


• CMS experience preferred

Must be a Seventh-day Adventist in good and regular standing.

Technical competencies

*Skills related to the list below are beneficial

• Microsoft Office Suite


• Google Workspace


• Recruit CRM


• Salesforce CRM


• Mongoose Candance


• Banner


• Comfortable with both PC and Mac platforms

Interpersonal interactions

Excellent interpersonal skills—a good communicator—positive, diplomatic, and friendly.

• Must have a warm, patient, and friendly personality and be willing to help clients according to their needs.


• Must be a team player and fit comfortably with the office atmosphere and philosophy of service.


• Must connect comfortably and professionally with all the people who interact with MEM division: academic administrators, students, faculty, staff and vendors.


• Must be organized, with the ability to see the “big” picture and flow of projects over a span of time.

Physical demands

Work at computer for long periods. While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle or feel. The employee is frequently required to walk and talk or hear. Specific vision abilities required by this job include close vision and ability to adjust focus. Job will occasionally require lifting and moving objects up to 50 lbs. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work environment

Office environment. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.