MARKETING & ENROLLMENT MANAGMENT - Enrollment Marketing Communication Manager

Job Classification

  Salaried Full-time (75-100%)

Position summary

Reporting to the Executive Director of Recruitment & Admissions, creates communications content, and manages marketing and communication plans for Enrollment Management and the School of Distance Education in relation to prospective students (leads, inquiries, applicants, and accepted students). Manages the Enrollment Communications Associate and student staff with the day-to-day execution of processes, including data entry, lead import, customized mailings, email and text communications, and materials inventory. Provides support services to Marketing & Enrollment Management and other departments as needed.

 

 

Qualifications summary

• Bachelor’s degree preferred (communication or related fields)


• 1+ years of relevant experience preferred


• CRM systems experience preferred


• Microsoft Excel and Google Sheets experience preferred


• Planning and organization skills required

Must be a Seventh-day Adventist in good and regular standing.

Duties and responsibilities

Communication and Enrollment

• Works closely with the Executive Director, UG Recruitment & Admissions and the CRM Administrator to develop automated communication processes


• Leads the creation, management, and implementation of the university strategic communication plan for prospective students and parents – HTML emails, acceptance letters, postcards, posters, emails, texts, phone calls, etc.


• Makes strategic recommendations for modifying/enhancing the communication plan based on market trends, results, testing, and then leads the implementation of those changes


• Drafts written content as part of the prospective student communication plan


• Develops and manages Andrews University information and resource kits for feeder schools


• Manages the tracking of interest origin (paper interest cards, web, digital ads, lists, etc.).


• Oversees the data entry and communications for prospective students in collaboration with the Enrollment team


• Surveys new students and accepted students who do not enroll at Andrews


• Assists with enrollment initiatives, communications support, and committees as assigned


• Manages the university strategic CRM communication plan for prospective students (Recruit, Salesforce, and Mongoose Cadence)


• Assists the CRM Administrator with maintaining optimum communications in the CRM systems


• Other duties as assigned

Supervisory responsibilities

Manages the hiring and training of Enrollment Communication Associate and student workers for the mail room and tele-counseling areas

• Manages the operations of the Enrollment Communication Center, including the switchboard

Qualifications

• Bachelor’s degree preferred (communication or related fields)


• 1+ years of relevant experience preferred


• CRM systems experience preferred


• Microsoft Excel and Google Sheets experience preferred


• Planning and organization skills required


• Professional writing skills preferred


• Leadership skills


• CMS experience preferred

Must be a Seventh-day Adventist in good and regular standing.

Technical competencies

*Skills related to the list below are beneficial

• Microsoft Office Suite


• Google Workspace


• Recruit CRM


• Salesforce CRM


• Mongoose Cadence


• Banner


• Comfortable with both PC and Mac platforms

Interpersonal interactions

Excellent interpersonal skills—a good communicator—positive, diplomatic, and friendly.

• Must have a warm, patient, and friendly personality and be willing to help clients according to their needs.


• Must be a team player and fit comfortably with the office atmosphere and philosophy of service.


• Must connect comfortably and professionally with all the people who interact with MEM division: academic administrators, students, faculty, staff and vendors.


• Must be organized, with the ability to see the “big” picture and flow of projects over a span of time.

Physical demands

Work at computer for long periods. While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle or feel. The employee is frequently required to walk and talk or hear. Specific vision abilities required by this job include close vision and ability to adjust focus. Job will occasionally require lifting and moving objects up to 50 lbs. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work environment

Office environment. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.