MARKETING & ENROLLMENT MANAGMENT - Enrollment Communication Associate

Job Classification

  

Position summary

Reporting to the Enrollment Marketing Communication Manager, the Enrollment Communication Associate executes marketing and communication plans for Enrollment Management and the School of Distance Education in relation to prospective students (leads, inquiries, applicants, and accepted students). Performs the day-to-day tasks of enrollment communication processes, including data entry, imports, customized mailings, email and text communications, and maintaining enrollment materials inventory. Provides support services to Marketing & Enrollment Management (MEM) and other departments as needed.

Qualifications summary

High school diploma or equivalent required. Bachelor's degree in communication or related field preferred. Planning and organizational skills required. One or more years of relevant experience preferred, including customer relationship management (CRM) software, MS Office, and Google Workspace. 


Must be a Seventh-day Adventist in good and regular standing.

Duties and responsibilities

Communication and Enrollment

• Executes the University strategic communication plan for prospective students and parents – HTML emails, acceptance letters, postcards, acceptance boxes, posters, emails, texts, phone calls, etc.


• Sends Andrews University information and resource kits for academies, Christian colleges, regional colleges, and other feeder schools


• Maintains tracking of interest origin (paper interest cards, web, digital ads, lists, etc.)


• Performs data entry and communication processes for prospective students in collaboration with the Enrollment team


• Processes all returned mail for the Enrollment Management team


• Responsible for enroll@andrews.edu email


• Assists with oversight of mail room student workers and processes


• Assists with other enrollment activities as assigned

Customer Relationship Management (CRM)

• Assists with implementation of the CRM communication plan for prospective students (Recruit, Salesforce, and Mongoose Cadence)


• Monitors automated communication processes through the CRM


• Other duties as assigned

Supervisory responsibilities

Assists with oversight of student workers in the Enrollment Communication Center.

Qualifications

• High school diploma or equivalent required


• Bachelor’s degree preferred in communication or related field preferred


• 1+ years of relevant experience preferred


• Planning and organization skills required


• Leadership skills


• Able to solve practical problems and deal with a variety of concrete variables in situations where limited standardization exists.


• Able to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Must be a Seventh-day Adventist in good and regular standing.

Technical competencies

• Microsoft Office Suite


• Google Workspace 


• Recruit CRM


• Salesforce CRM


• Mongoose Cadence


• Banner


• Comfortable with both PC and Mac platforms

Interpersonal interactions

• Excellent interpersonal skills—a good communicator—positive, diplomatic, and friendly.


• Must have a warm, patient, and friendly personality and be willing to help clients according to their needs.


• Must be a team player and fit comfortably with the office atmosphere and philosophy of service.


• Must connect comfortably and professionally with all the people who interact with MEM division: academic administrators, students, faculty, staff and vendors.


• Must be organized, with the ability to see the “big” picture and flow of projects over a span of time.


• Able to read, analyze and interpret written and spoken communication in English.


• Able to effectively elicit and present information and respond to questions from clients and University staff.

Physical demands

Work at computer for long periods. While performing the duties of this job, the employee is regularly required to sit, stand, and use hands to finger, handle or feel. The employee is frequently required to walk and talk or hear. Specific vision abilities required by this job include close vision and ability to adjust focus. Job will occasionally require lifting and moving objects up to 50 lbs. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work environment

Office environment. Mostly sitting or standing at a computer workstation for full shifts. Occasional trips to the post office or Lithotech to deliver or pickup marketing materials and mailings.The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.