DEANS OFFICE-COLL OF PROFESSIONS - Graduate & Mktg Coordinator
Job Classification
Salaried Full-time (75-100%)
Position summary
Acts as MARKETING & RECRUITMENT COORDINATOR for the College of Professions (CoP) and UNDERGRADUATE ADVISOR.
Qualifications summary
EDUCATION
Bachelor’s degree required, with a marketing/business degree preferred.
EXPERIENCE
At least 1 year of previous marketing and/or recruitment experience required, with university marketing/recruitment experience preferred. 1-2 years of previous office experience preferred.
Must be a Seventh-day Adventist in good and regular standing.
Duties and responsibilities
Marketing & Rrecruitment
Regular
- Implements drip marketing campaigns to communicate with prospective undergraduate and graduate business students, which may include emails with promotional pieces such as CoP Promotional Videos, Program Planning Guides & Information, or phone calls.
- Produces and disseminates additional marketing materials (both digital and print) including CoP website, and promotional materials (brochures, flyers, videos).
- Keeps in constant contact via email and/or telephone with all prospective undergraduate and graduate business students (accepted, applicants and recruits) so as to encourage them to attend Andrews or to complete/make a formal application.
- Coordinates Student Visits with visiting prospective undergraduate and graduate students and their parents to share with them details about business programs offered and answer their questions. Organizes professor visits as part of the visit experience when appropriate (such as when student has specific interest within major such as aviation, management or finance).
- Keeps CoP website and social media updated and checked to ensure information is correct and appealing, as well as responding to any questions asked by virtual visitors.
- Advises all prospective and incoming CoP freshmen, new CoP transfer students, and new major changes at the undergraduate level during their transition and first semester at Andrews University CoP, including assisting students in understanding the differences between each major, answering their questions about major and career path choices, and ensuring they are connected with key people across campus (admissions, finance, bookstore, etc.) as needed.
- As an undergraduate advisor, creates personalized four-year planning guides for advisees as needed, particularly for transfer students/major changes, and help students map out the rest of their college experience so they may graduate in a timely manner.
- Keeps familiar with the Honors program and assists and advises Honors students with their course registration and Honors program offerings.
- Provides current students with resume and career development counseling, including one-on-one assistance as needed for resumes, cover letters, portfolios, mock interviews, and general career development questions.
- Manages both the student and alumni mentoring programs.
- Serves as Faculty/Staff Advisor for SBA Student Advisory Council; planning social gatherings and other events for the entire School of Business Administration, as well as addressing potential curriculum and School of Business Administration changes and concerns from the students’ perspective.
- Frequently instructs and answers questions from faculty, staff, and students regarding academic processes and policies.
- Facilitates communication and the flow of information between students, faculty, staff, other departments, etc.
- Serves as a representative on appropriate committees.
Periodic
- Attends AU Enrollment weekly meetings.
- Maintains a spreadsheet of prospective students and applicants. (weekly)
- Facilitates and expedites the undergraduate and graduate application process via individualized email reminders and explanations. (weekly)
- Finds and schedules successful AU business alumni to speak as part of the SBA Excellence in Business Speaker Series events. Plans details of the event, coordinates specifics with the speaker, and promotes the event among students and faculty. (monthly)
- Creates course schedules with all undergraduate advisees and assists them with registering for their classes. Keeps very well-versed in degree requirements (both major and general education) across all CoP undergraduate majors, and is able to advise students about course pairing and sequencing. (each semester)
- Creates and features on our website both student and alumni profiles to share with prospective business students. Student profiles feature current successful CoP undergraduate and graduate students across all majors sharing their opinions regarding their experience as a College of Professions student at AU. Alumni profiles focus on success stories and advice from our alumni. (each semester)
- Produces and distributes electronic newsletter. (each semester)
- Actively participates in Junior Preview and all similar on-campus events planned by Enrollment office. Must be comfortable giving presentations in front of larger groups of students and parents. (each semester)
- Updates SBA Program Planning Guides, ensuring they contain the latest program stipulations from the curriculum committee and are in line with the bulletin mandates for each major. Must be familiar with the Andrews University bulletin. (yearly)
- Matches all incoming freshmen with a (selected and approved by CoP faculty) junior/senior mentor, and follows up to ensure the student mentoring program is going well. For the alumni mentoring program, organizes sign-up list for juniors/seniors interested in alumni mentoring and connects them with alumni mentors. (yearly)
Irregular
- Assists Undergraduate Enrollment where possible such as at First Stop, Preview events, Cardinal Classic.
- Travels occasionally to Lake Union academies with Undergraduate Enrollment recruiters, making more frequent visits to Andrews Academy.
- Makes short recruiting trips as budget and time allow.
- Assists Explore Andrews program to educate undecided AU students about business and inform them about what a career in business has to offer.
- Communicates internship opportunities that pass through the School of Business Administration’s office to current business students by distributing event/internship/job information (such as MCA events sent to the SBA by Student Success) and encouraging students to attend career fairs. May be required on occasion to assist the SBA Career Fair planner in discussing internship opportunities with companies and helping to plan additional events outside of the career fair.
- Builds relationships with current students, explores initiatives for improving retention, and follows up with SBA students who do not return to complete their degree.
- Completes additional tasks pertaining to SBA Marketing as needed (may include collaboration with IMC on projects, additional meetings or task groups, following up with alumni on job placement after graduation, etc.)
- Builds relationships with current students, explores initiatives for improving retention, and follows up with SBA students who do not return to complete their degree.
- Assists BUILDING MANAGER with emergency drills and other building issues when requested.
Supervisory responsibilities
Supervises one or two part-time student employees.
Qualifications
EDUCATION
Bachelor’s degree required, with a marketing/business degree preferred.
EXPERIENCE
At least 1 year of previous marketing and/or recruitment experience required, with university marketing/recruitment experience preferred. 1-2 years of previous office experience preferred.
COMPUTER SKILLS
Demonstrates strong skills in the use of word processing, email, spreadsheets, databases, content management system (CMS), presentation and graphic design software, and other computer applications.
COMMUNICATION SKILLS
Reads and interprets documents such as transcripts, bulletins, schedules, and academic documents. Writes letters and correspondence that are grammatically correct and numerically accurate. Speaks effectively to groups of students, customers or employees, frequently making presentations to large groups. Interacts successfully with people from diverse cultures. Has frequent visitors from outside and within the organization.
MATHEMATICAL SKILLS
Calculates amounts such as discounts, proportions, percentages, and grade point averages. Determines scholarship awards for students. Precision and accuracy with all things numerical is essential.
REASONING ABILITY
Reads and interprets transcripts, academic documents, and e-mail messages. Solves practical problems and deals with situations where only limited standardization exists. Interprets a variety of instructions furnished in written, oral, diagram, or schedule form. Proposes innovative changes to existing programs. Manages multiple tasks and projects simultaneously with frequent interruptions.
Must be a Seventh-day Adventist in good and regular standing.
Technical competencies
N/A
Interpersonal interactions
- Maintains regular contact with the CoP DEAN on all matters pertaining to CoP marketing and recruitment.
- Maintains regular contact with the SBA MBA and PhD PROGRAMS DIRECTORS on all matters pertaining to SBA Graduate Programs.
- Communicates with STUDENT VISITS DIRECTOR and STUDENT VISITS COORDINATOR to schedule and carry out departmental tours and prospective student meetings.
- Confers with the TRANSFER ADMISSIONS COUNSELOR when assisting incoming transfer students with application, admission, and enrollment.
- Confers with ENROLLMENT COUNSELORS to assist incoming Freshmen business majors in transitioning to the CoP.
- Confers with GRADUATE ENROLLMENT COORDINATOR, ASSISTANT DIRECTOR, or DIRECTOR of Graduate Enrollment Management regarding files and information about prospective or current applicants for SBA graduate programs, academic or other registration holds, changes of status, changes of program, and other needs of current graduate students.
- Confers with the ASSISTANT REGISTRAR FOR GRADUATE PROGRAMS concerning registration and graduation matters for SBA graduate students.
- Seeks information from the DIRECTOR or INTERNATIONAL ADVISOR in the International Student Services office to clarify visa or immigration issues faced by prospective or current international students when requested.
- Consults the DIRECTOR of Student Success with concerns about advising undergraduate students.
- Works with the DIRECTOR OF ACADEMIC EXPLORATION to expose undecided undergraduate students to College of Professions.
- Consults and organizes enrollment and recruiting marketing endeavors with the ENROLLMENT STRATEGIC MARKETING LEADER.
- Consults with the DIRECTOR of the Center for Intensive English Programs when advising Bridge program students.
Physical demands
While performing the duties of this job, the employee frequently sits and uses hands and fingers to operate a computer keyboard and answer the phone. Occasionally required to stand, walk, and carry objects. Regular visual demands include close vision work with a computer monitor.
Work environment
Work space is well-lit, but computer work may cause eye or wrist strain with prolonged activity.