Primary Color Palette
The primary color palette for Andrews University is made up of AU Blue (PMS 7462), AU Gold (PMS 8383), black and white. An alternate gold is provided (PMS 1255) when printing on uncoated stock and metallic inks cannot be used. The top row of colors represents the amount of each hue that should be considered relative to the rest of the palette. The bottom row of colors provides PMS, CMYK, RGB and HEX color values.

Palette 1 (Relative)

Palette 1


Supporting Color Palette

Sprited, Playful, Fresh
This color palette should be used on applications that require a spirited, playful, fresh attitude. Some examples could include invitations to visit campus, T-shirts, or a poster announcing a concert. The top row of colors represents the amount of each hue that should be considered relative to the rest of the palette. The bottom row of colors provides PMS, CMYK, RGB and HEX color values.

Palette 2 (Relative)

Palette 2


Supporting Color Palette
(Continued)
Contemplative, Subtle
This color palette should be used on applications that require a contemplative, subtle tone. Some examples could include a Week of Prayer poster series, a student journal, or chapel announcements. The top row of colors represents the amount of each hue that should be considered relative to the rest of the palette. The bottom row of colors provides PMS, CMYK, RGB and HEX color values.

Palette 3 (Relative)

Palette 3


Supporting Color Palette
(Continued)
Traditional, Rich, Mature
This color palette should be used on applications that require a traditional, mature tone. Some examples could include a capital campaign, alumni communications, or supporting material for a graduation ceremony. The top row of colors represents the amount of each hue that should be considered relative to the rest of the palette. The bottom row of colors provides PMS, CMYK, RGB and HEX color values.

Palette 4 (Relative)

Palette 4