Benefits of a CMS
The CMS manages the entire lifecycle of pages, from creation to maintenance. By streamlined authoring process, the CMS allows for faster turnaround time for new pages and changes. It leads to greater consistency within the site navigation and visual templates, but still allows for customization and site flexibility between departments. By supporting decentralized authoring, the CMS helps reduce site maintenance costs and provides accountability for individuals and departments to maintain their own websites.
Some of the benefits of implementing a university-wide web content management system include:
Instead of sending your content updates to one person, the work can be distributed across campus. If you have different authors that wish to contribute to your CMS web site, they can be given access and subsequently log in and begin adding their content. Authors can be given limited permissions to prevent them from editing content which they are not authorized to change.
Consistent and comprehensive visual identity
Through the use of master navigational structures and design layouts, this promotes University branding and provides clarity, recognition, and a seamless experience for any web user.
HTML knowledge not required
A CMS site allows non-technical people to add content. They just need to login with a user name and password then use the web editor that’s built into the CMS to add their content.
Easily implement advanced features
The backend administration panel not only provides the ability to add content but also to add features such as videos, photo galleries, interactive forms, menus, news & events, and even print documents.
Access from anywhere
Authors and editors can access the site from any computer with an internet connection. This means users can update the site at the same time from any location in the world. The tool is web-based and not dependent on software (such as Dreamweaver) needing to be installed on local computers.
Separate design and content
The design of the site template is separate from the content. This allows us to change the design any time without affecting the content stored on the site.
Schedule content updates
Publishing content can be controlled by creating a draft first then publishing it later. This is handy if you need to coordinate content from multiple authors or wish to work on a page over time.
If you were using a static site to add content from multiple authors, each author would have to download the pages from the server to their computer first, update them, then upload them back to the server. This would be very time consuming and could generate a lot of errors.
Create search engine friendly pages
The separation of content from design allows you to easily include keywords in the URL of each page. If the title of your article was “Content Management System Benefits” your URL would be written as: www.domainname.com/content-management-system-benefits
Helps eliminate "stale" content
A CMS site attracts visitors because it can be constantly and rapidly updated. It not only generates pages that are search engine friendly but can produce lots of links from the new content that is added and syndicated.
Content can be repurposed
Content entered in the CMS can be reused in multiple ways. For example, every time you create an event or news item it is automatically posted many places on the website and included in RSS feeds.
- Reduced duplication of information