Cross Cultural Understanding Video:  Main Points

Introduction

Cultural awareness is essential for everyone is the global market.
The most important traits are internal and change very slowly.
Try to accept other cultures, and make an effort to understand them.
Use guidelines cautiously, treating everyone person as an individual.
Values
Values change slowly and are often based on religion, so be familiar with the basic principles.
Some cultures place strong emphasis on accomplishment, while others focus on quality of life and family.
Certain societies tend more toward competition and productivity, while others favor cooperation and harmony.
Doing-oriented cultures emphasize accomplishment; being focused societies prize family background and status.
Beliefs and Viewpoint
Some people believe they control events, other believe events control them.
Societies differ in their attitude toward rules and laws some rigid, other flexible.
There are different cognitive styles, including whether the focus is on the whole or the parts.
Social Structure
Cultures vary in group or individual orientation.
Some regions are egalitarian while others are authoritarian.
Building personal relationships is vital in many societies.
Be aware of the differing roles of women in diverse cultures.
Time
Cultures vary in their emphasis on short term or long term.
Pacing differs among societies some swift, some slow.
People have different perceptions about the appropriate use of time.
Deadline have varying levels of importance.
Communication
Respect other cultures and their languages.  Ask first before speaking English.
Communication patterns vary in whether they are direct or indirect.
Be aware that cultures differ in the focus on content and context.
Etiquette
People differ widely in whether they are more formal or informal.
Give proper respect to greetings, which is some societies is an important ritual.
Always err on the side of using family names and proper titles.
Note taboos and avoid hand gestures.