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the level of control or dominance over people and resources |
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the welfare of other people and of nature |
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with whom one is in frequent contact |
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and ideas that one's culture / religion impose |
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or violate social norms |
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and stability of society, relations (family), and of self |
NOTE: These 10 basic values may be arranged in a circle. Adjacent values are complementary while those on the other side of the circle are in opposition. While these each of these values is found to some extent in every culture, the emphasis will vary. Thus American / European cultures tend to emphasize values of self-direction while Asian and African cultures tend to emphasize values of conformity.