Additional Resources on Levi Strauss

http://www.levi.com/
The official Levi Strauss & Company website

http://www.pbs.org/weta/thewest/wpages/wpgs400/w4straus.htm
A brief biography of Levi Strauss from the PBS series on The West

Cleary, David Powers. Great American Brands. New York: Fairchild Publications, 1981. pp. 211-216.
Describes the history and reasons for success behind various American brand names, including Levis

Hambleton, Ronald. The Branding of America: from Levi Strauss to Chrysler, from Westinghouse to Gillette, the forgotten fathers of America's best-known brand names. Dublin, NH: Yankee Books, 1987. pp. 21-25.
The history of the founders of major American companies, including Levi Strauss

Josephy, Alvin M. "Those Pants that Levi Gave Us." American West, July/August 1985, pp. 30-37.

Kramer, William M. and Norton B. Stern. "Levi Strauss: The Man Behind the Myth." Western States Jewish History. April 1987.

Quinn, Carin C. "The Jeaning of America--and the World." American Heritage, April/May 1978, pp. 14-21.
A brief history in text and photos

Robbins, Peggy. "Levi Strauss." American History Illustrated. August 1971, pp. 33-35.

Roth, Art. "The Levi's Story." American Heritage. Fall 1952, pp. 49-51.

Weidt, Maryann N. Mr. Blue Jeans: A Story about Levi Strauss. Minneapolis, MN: Carolrhoda Books, Inc, 1990.
Juvenile historical fiction