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INTRODUCTION
The Nature of Organizational Culture
What is Culture? Basically, organizational culture is
the personality of the organization. Culture is comprised of the assumptions,
values, norms and tangible signs (artifacts) of organization members and their
behaviors. Members of an organization soon come to sense the particular culture
of an organization.
Culture is one of those terms that's difficult to
express distinctly, but everyone knows it when they sense it. For example, the
culture of a large, for-profit corporation is quite different than that of a
hospital which is quite different that that of a university. You can tell the
culture of an organization by looking at the arrangement of furniture, what
they brag about, what members wear, etc. -- similar to what you can use to get
a feeling about someone's personality.
Corporate culture can be looked at as a system. Inputs
include feedback from, e.g., society, professions, laws, stories, heroes,
values on competition or service, etc. The process is based on our assumptions,
values and norms, e.g., our values on money, time, facilities, space and
people. Outputs or effects of our culture are, e.g., organizational behaviors,
technologies, strategies, image, products, services, appearance, etc. The
concept of culture is particularly important when attempting to manage
organization-wide change. Practitioners are coming to realize that, despite the
best-laid plans, organizational change must include not only changing
structures and processes, but also changing the corporate culture as well.
There's been a great deal of literature generated over the past decade about
the concept of organizational culture -- particularly in regard to learning how
to change organizational culture.
Developing, Maintaining, and Changing Organizational
Culture
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