Is vegetarianism a diet? implicit associations of vegetarians and omnivores on a vegetarian campus
This study examines the differences in implicit attitudes toward meat and vegetables in religious vegetarians and omnivores on a religious, vegetarian campus. Response times and error rates from the Implicit Association Task (IAT) were used to examine whether external diet commitments consistently affect internal attitudes. We found a significant main effect of diet on IAT responses, but no significant interaction of diet with a self-control depleting task. Thus, participants’ explicit responses were by far the strongest predictor of their implicit attitudes, demonstrating that, unlike short-term dietary choices, long-term dietary choices are robust in the face of self-control depletion.