The core of the Andrews University brand architecture is made up of the primary signature. This mark should be used on all communication and marketing materials from the university.
Colleges and Schools
Communications generated from colleges and schools to an external audience should use the horizontal Andrews University signature locked up with the college/school name. If the college/school is generating communications to an audience that is already familiar with the Andrews University brand, the alternate vertical signature may be used.
Departments and Offices
Communications generated from departments and offices generally have more flexibility to use the alternate vertical signature as most people receving these messages have already been introduced to the Andrews University brand. However, if communications are sent to an audience that may be unfamilar with Andrews University the primary horizontal signature locked up with the department/office name should be used.
On-campus resources are able to use the vertical signature as their primary communication vehicle because individuals interacting with the mark are inherently familiar with the Andrews University brand. The horizontal lockup is now the alternate and can be used at the organization’s discretion.
Events and Initiatives
Events and initiatives have the most flexibility with their identity, however, official typefaces should be used and a clear connection to Andrews University must always be present.