To help tell the story of Andrews University, we provide suppport in the areas of web and print design, the production of FOCUS magazine, and the Andrews Agenda. Additionally, we are the media relations resource for Andrews University and collaborate with the marketing and enrollment teams to produce marketing materials.
After the initial creative meeting and the receipt/development of content and design, you will see a preliminary “comp” showing a suggested design. Your careful prooﬁng is essential. University Communication staff will also proofread the piece, but the ultimate responsibility for its correctness rests with you, the client. With your approval of the final design, your project will be sent to the printer.
The process of writing, editing, designing, prooﬁng and printing is a long, complex journey no matter how many times you’ve made it. Advance planning is crucial to having your communication ready when you need it. You are advised to contact University Communication early with your project requests to allow ample time for gathering data, copywriting, taking/obtaining quality photography, executing design, conducting several rounds of prooﬁng changes, as well as time needed for printing and mailing. Understand, too, that due to limited staff resources, University Communication may not be able to accept all project requests. Early planning also enables your project to be well prioritized amid those requested by other University units.
Few projects are of the nature that you should create them yourself. Most communication projects are required to be produced or coordinated directly by University Communication. The University has hired experienced professionals both to ensure that the University communicates with quality and unity and also to ensure that you are able to focus greater time on your own areas of expertise by using the resources of our specialists. To determine what your project involvement should be and to take advantage of our creative services, contact University Communication early in your planning.
All projects must be submitted for review by University Communication regardless of who creates the communication (see below).
It is the job of the University Communication brand specialists to make sure the entire University team looks polished and united. To assure that all communications meet University standards, all University publications must be approved by University Communication. Consulting our professionals early in the process helps assure that you meet the goals set for your project while also making sure your project expresses the University brand. In the case of new or redesigned publications, it is strongly advised that University Communication is consulted at the start of your project planning to allow for the possibility that extra time may be needed to meet your deadline if the scope of the project is large.