IMC Open House
Visit the new Office of Integrated Marketing & Communication
Wed, December 3, 2008 @ 08:00 am - 05:00 pm
Introducing the new Office of Integrated Marketing & Communication!
You're Invited to our Open House
Tuesday-Friday, Dec. 2-5, 2008
Beginning June 2008, the newly-formed Office of Integrated Marketing &
Communication (IMC) has been working on processes and procedures to lead
Andrews University in a first-ever campus-wide plan to fully integrate the
messages and materials of Andrews University. Come celebrate with us at our
Open House, Dec. 2-5. You are invited to tour our building, meet the team and
participate in mini-workshops (full schedule listed below) to demonstrate how
IMC and its team can effectively serve Andrews University. All IMC workshops
will be approximately one-half hour, with time for questions. Hourly employees
may stay clocked in for these seminars if prior arrangements are made with
employer. Plan time to tour the building and enjoy refreshments. Printable workshop schedule.
Tuesday, Dec. 2, 2008
|
Time |
Topic |
Presenters |
|
9 a.m. |
Integrated Marketing & Communication: Rowing in the Same Direction |
Nadine
Nelson |
|
10 a.m. |
Mastering the Machine: How Media Really Works |
Keri Suarez |
|
11 a.m. |
The Elevator Speech: Telling the Andrews Story in 30 Seconds or Less |
Stephen Payne |
|
2 p.m. |
CMS 101: Take Control of Your Website's Content |
Martin
Lee |
|
3 p.m. |
Commas, Capitalization and Cardinals: Editorial Style Guidelines for Andrews University |
Pat Spangler |
|
4 p.m. |
Principles of Strong Print Design |
Justin Jeffery Matthew Park |
Wednesday, Dec. 3, 2008
|
9 am |
Communication Plans and the Prospective Student |
Jason
Webster |
|
10 am |
You’ve Got Mail! (And it’s Not Spam): Staying Connected to Your Campus Community |
Keri Suarez |
|
11 am |
CMS 101: Take Control of Your Website's Content |
Martin
Lee |
|
2 pm |
Before You Hit “Print”: Best-practices for Print Production |
Justin
Jeffery |
|
3 pm |
Photo Services at IMC: Archives, Bio, Event Coverage, Websites |
Martin Lee |
|
4 pm |
Integrated Marketing & Communication: Rowing in the Same Direction |
Nadine Nelson Rebecca May |
Thursday, Dec. 4, 2008
|
9 a.m. |
Before You Hit “Print”: Best-practices for Print Production |
Justin Jeffery |
|
10 am |
Integrated Marketing & Communication: Rowing in the Same Direction |
Nadine Nelson Rebecca May |
|
11 am |
Ready, Set, GO! The Integrated Image of Andrews at Your Off-campus Event/Convention: Pens, Folders and Pull-ups |
Stephanie Wylie |
|
2 pm |
Andrews Web Resources and the Next Steps for the University's Site |
Martin
Lee |
|
3 pm |
The New Visual Brand Architecture: How It Affects You |
Thesis, Inc. |
|
4 pm |
The Story of Andrews |
Meredith Jones Gray |
Friday, Dec. 5, 2008
|
9 am |
You’ve Got Mail! (And it’s Not Spam): Staying Connected to Your Campus Community |
Keri Suarez |
|
10 am |
The Elevator Speech: Telling the Andrews Story in 30 Seconds or Less |
Stephen Payne |
|
11 am |
Integrated Marketing & Communication—Rowing in the Same Direction |
Nadine Nelson Rebecca May |
