Digital marketing strategists are responsible for creating, implementing, managing and improving an online marketing strategy. They use digital tools to research audience characteristics and interests, craft messages, communicate to their intended audience, engage interest and ultimately sell a product, service, concept or message. They may also oversee teams of in-house or freelance creative, analytical, or marketing professionals.

Although titles can vary across organizations and industries, digital marketing strategists' job titles may include the following:

• Digital marketing manager
• Digital strategist
• Director of digital marketing
• Director of web marketing
• Director of SEO operations
• Internet marketing specialist
• Internet marketing specialist
• Paid search manager
• Pay-per-click manager
• SEM manager
• SEM specialist
• SEO manager
• SEO specialist
• Web marketing manager
• Web marketing specialist

Yes, because digital marketing is internet-based and mobile by nature, digital marketing strategist is considered an excellent career option for remote, freelance, or work from home opportunities. The Digital Marketing Institute reports that there are more digital marketing jobs available than digital marketers to fill them. The shortage is forcing companies to turn to outsource solutions, which opens excellent freelance and entrepreneurial options.

Generally, digital marketing strategists need expertise in these broad areas:

• Analysis, in order to assure a data-driven approach to their work
• Communication (and persuasion), which manifests as an ability to create themes and messages
• Technology, to keep up with an ever-expanding array of tools, methods and platforms available to them
• Management, to create, organize, launch and oversee marketing campaigns