University
Communication

Marketing Menu

Thank you for your request for marketing support. While the recently approved new marketing strategy requires a shift in the allocation of resources, the Division of Marketing & Enrollment Management (MEM) remains committed to serving you and your program.

Before choosing from our “menu” of options, you can be assured that MEM provides the following to prospective students on an ongoing basis.

GENERAL COMMUNICATION

Through a combination of mailers, emails, phone calls, social media, web pages and more, our communication plans are designed to reach all prospective students, including inquiries, applicants, accepted, and enrolled undergraduate and graduate students. MEM assists students through the application process and raises awareness of our academic programs.

VISIT PROGRAM

MEM works year-round to plan and implement individual, group and Preview events, giving prospective students opportunities to connect with our academic programs. We have also started virtual Previews for students unable to visit our campus in person. MEM also collaborates and supports ongoing campus-wide events, e.g., Change Day, Career Fair, SciFest, Newmyer Classic, among others.

RECRUITMENT TRIPS

MEM enrollment counselors visit schools and other recruitment events locally, regionally and nationally at various times throughout the year, representing Andrews University and its academic programs.

MENU

Now that you know what’s happening at a broader level in marketing, MEM is pleased to provide additional marketing support to help grow your program. Please choose from the following options.

CALLING SCRIPTS

Do you want to call prospective students but you’re not quite sure how to start? Or are you worried about how to answer certain questions? We can help with scripting and training.

EMAIL TEMPLATES

From plain text to HTML, we have templates that will help you reach prospective students during their various stages of the enrollment journey. (Your department will be responsible for the cost of distributing HTML email. There’s no cost for plain text email.)

PRINT BROCHURE

Fill out a project request and University Communication will guide you through the process for using our officially branded brochure templates. While there’s no cost for layout/design, your department will be responsible for sending the file to LithoTech for printing and paying for the costs.

WEBSITE SUPPORT

Are your program and department pages supporting your marketing goals? For Web support, contact the Web team at web@andrews.edu.

SOCIAL MEDIA

Social media can be one way to spread the word about your program. Be sure to read the social media policy before you get started with your social media account(s). Contact socialmedia@andrews.edu for guidance.

RECRUIT TRAINING

Manage your recruitment efforts with Recruit, our CRM tool. Schedule a training session today by emailing crmhelp@andrews.edu.

MAILING LISTS (BANNER AND RECRUIT)

Get prospective student names, mailing addresses, email addresses, declared majors and more with customized lists.

SEGMENT ANALYSIS REPORT

Work smarter, not harder with a customized Segment Analysis report that uses predictive modeling to help you target students more likely to attend Andrews University.

UPDATE US

Do you have important updates or changes to your program? Schedule an appointment with our enrollment counselors so they’re representing your program accurately to prospective students.

PROMOTIONAL GIVEAWAYS

Check out our inventory of branded items or work with us to order your own through one of our preferred vendors. Your department will be responsible for all costs, including imprint and shipping (if applicable).

 

CONTACT US

Unless otherwise noted, contact Marketing & Enrollment Management at mem@andrews.edu for any of the above options.

Don't See What You Need?

Submit a project request and we will get in touch with you within two business days. We're here to help.

University Communication